Agree - motonormativity leads us to ignore the harm caused by vehicles because we are all complicit as drivers (or even as passengers).
That's why a few years ago Safeguard began to include media reports of truck crashes resulting in death (usually to a car driver) in the work-related incidents we report in Safeguard Update newsletter.
Just to try to make the point - probably ineffectually - that trucks are driven by workers who are in control of potentially lethal mobile plant, and that "health & safety" should encompass all the issues faced by truck drivers rather than treating commercial driving as purely a road safety issue and therefore ignorable by H&S people.